I really like number 2 and three. I think they are working well. I like the way the M in number two is flowing into the L, and I like the way you incorporated the noodle as the C. I think the Mac Truck logo works well also, maybe try and incorporate the fork into the logo better.
Out of these 20 the ones that stand out the most are #3 for mac and cheese concept, #11 for steak&wine, and #16 for sweets.
Out of all the mac and cheese sketches the one that gives the right vibe for me is #3. It has more of a male appeal in the grungy approach. As opposed to #5 the word macaroni is a bit long to work with, #2 the image substitution is a good way to visualize what the product is but the overall type treatment is lacking. Maybe if the Melt and Mac were the same size and not sharing the last line of the M in mac. #1,4,6 I don't get mac and cheese from it. #7 is ok but not as strong as 3.
An approach to consider with it could be to incorporate the fork into the A (or somewhere else in the design) as opposed to looking like it is resting on top or poking it (as if eating / using a fork). You may not need to use "truck". Shorter easier to remember or rhyming words are a commonly used successful trend. Consider naming your mac and cheese something. Similar to how Kogi is a korean/mexican fusion taco but you just know the name, not really what they serve unless you were already familiar. First thing I can think of is Maccanics (mechanics plays into the truck) or Max (can utilize the X as 2 elbow macaroni).
For the #11 Tbone concept. Try to find a way to silhouette in a wine bottle. I really like the layout and the look. It reminds me of Longhorn Steakhouse (google it . more of an east coast steak place) But I wouldn't think wine at all. You could always use the 'horns' of the T and make the middle line of the T into a wine bottle. Is there a word that plays into both products for steak/beef/wine? Maybe to help that solution as well you could cutout the inside of the O in BONE and have the counter space be the bottle or wine glass.
#16 XOXO candy. I haven't seen a candy company with that sort of approach. Everything is cutesy and popping or cliche. I first think of a clothing company when I see the XOXO, so maybe making the word candy larger or stand out with color and pull back the impact of XOXO a little. Possibly using a wider/shorter xoxo instead of the tall/condensed lettering will help that. I also think that by using the grungy textured letters it would be an extreme candy. Maybe that could be your thing? Candies that are a little more hip/modern instead of the cutesy lolipop etc.
Overall they are solid , if I had to go in 1 direction I would choose between the candy and the mac. From a consumer and business point of view, it becomes easier to eat, easier access to the product, and I think gives more creative liberty in the design of the truck and branding.
Feel free to ask me for other ideas - Andrew Macht
The one I think works best is 02. The macaroni in place of the c is clever. It looks clean and reads well small. 06 works well too -I like the concept of the dripping l. I also like 11 and how you made the the T an icon, but don't think you need the details of the little shapes between the icon and the type.
I really like number 2 and three. I think they are working well. I like the way the M in number two is flowing into the L, and I like the way you incorporated the noodle as the C. I think the Mac Truck logo works well also, maybe try and incorporate the fork into the logo better.
ReplyDeleteOut of these 20 the ones that stand out the most are #3 for mac and cheese concept, #11 for steak&wine, and #16 for sweets.
ReplyDeleteOut of all the mac and cheese sketches the one that gives the right vibe for me is #3. It has more of a male appeal in the grungy approach. As opposed to #5 the word macaroni is a bit long to work with, #2 the image substitution is a good way to visualize what the product is but the overall type treatment is lacking. Maybe if the Melt and Mac were the same size and not sharing the last line of the M in mac. #1,4,6 I don't get mac and cheese from it. #7 is ok but not as strong as 3.
An approach to consider with it could be to incorporate the fork into the A (or somewhere else in the design) as opposed to looking like it is resting on top or poking it (as if eating / using a fork). You may not need to use "truck". Shorter easier to remember or rhyming words are a commonly used successful trend. Consider naming your mac and cheese something. Similar to how Kogi is a korean/mexican fusion taco but you just know the name, not really what they serve unless you were already familiar. First thing I can think of is Maccanics (mechanics plays into the truck) or Max (can utilize the X as 2 elbow macaroni).
For the #11 Tbone concept. Try to find a way to silhouette in a wine bottle. I really like the layout and the look. It reminds me of Longhorn Steakhouse (google it . more of an east coast steak place) But I wouldn't think wine at all. You could always use the 'horns' of the T and make the middle line of the T into a wine bottle. Is there a word that plays into both products for steak/beef/wine? Maybe to help that solution as well you could cutout the inside of the O in BONE and have the counter space be the bottle or wine glass.
#16 XOXO candy. I haven't seen a candy company with that sort of approach. Everything is cutesy and popping or cliche. I first think of a clothing company when I see the XOXO, so maybe making the word candy larger or stand out with color and pull back the impact of XOXO a little. Possibly using a wider/shorter xoxo instead of the tall/condensed lettering will help that. I also think that by using the grungy textured letters it would be an extreme candy. Maybe that could be your thing? Candies that are a little more hip/modern instead of the cutesy lolipop etc.
Overall they are solid , if I had to go in 1 direction I would choose between the candy and the mac. From a consumer and business point of view, it becomes easier to eat, easier access to the product, and I think gives more creative liberty in the design of the truck and branding.
Feel free to ask me for other ideas
- Andrew Macht
The one I think works best is 02. The macaroni in place of the c is clever. It looks clean and reads well small. 06 works well too -I like the concept of the dripping l. I also like 11 and how you made the the T an icon, but don't think you need the details of the little shapes between the icon and the type.
ReplyDelete